Starting and running a business is no easy feat - it's a multi-faceted venture that requires you to wear many hats. But no one person can be great at everything: marketing, design, bookkeeping, legal issues, competitive analysis, website development.. the list goes on. You need to focus on the aspects of your business that you do well, and let Breakaway Solutions® help your business succeed on the web.

How to Build a Successful Website

It is rare today to find someone who doesn't use the Internet to find information or to shop for personal or business needs. But does this necessarily mean your business needs a Web presence? Consider this: According to a study by the Graphics, Visualization, and Usability Center, nearly three-quarters of all US households have Internet access, and more than 85% of users say they find new businesses through Internet search engines. Even if your customers are local or the business you are in requires personal relationships with your customers, the statistics don't lie: a professional website is a must today for any business!

Reasons Why You Should Get a Professional Website

It's easy to build a Web site. Anyone can do it for little or no money. What is not easy is building a successful business with it. So how do you do it? Start by asking yourself: "Why do I need a web site? What will it accomplish for my business?"
The biggest mistake you can make is to build a Web site that doesn't do anything for you. This may seem obvious, but too many companies build Web sites simply because they believe it would be neat, or because their competitors have one. Without a real purpose, a Web site is just a complete waste of time.

Why Logos Are More Important Than Ever Before

Your logo appears on everything from your letterhead to your website, reaching customers, prospects, suppliers and the press. In other words, your logo reaches everyone and is the first impression someone will have of your company, therefore your logo needs to create a favorable introduction. Present yourself clearly and dynamically, and you will look like a pro, even if your office is your basement. Easier said than done, you say? Maybe. Luckily, however, there are time-tested guidelines to follow in your quest for a great logo.